first_imgYonder Mountain String Band Upcoming 2018 Tour Dates:10/17 – Omaha, NE – The Waiting Room Lounge10/18 – Kansas City, MO – The Madrid Theatre10/19 – Des Moines, IA – Wooly’s10/20 – Owensboro, KY – Bluegrass Museum Hall of Fame10/21 – Columbia, MO – The Blue Note10/24 – Davenport, IA – Redstone Room10/25 – Milwaukee, WI – Turner Hall Ballroom10/28 – Live Oak, FL – Suwannee Hulaween11/7 – New York, NY – The Bowery Ballroom11/8 – Burlington, VT – Higher Ground11/9 – Boston, MA – Paradise Rock Club11/10 – Ardmore, PA – The Ardmore Music Hall11/11 – Fairfield, CT – The Warehouse FTC11/14 – Annapolis, MD – Rams Head On Stage11/15 – Washington, DC – Union Stage11/16 – Pittsburgh, PA – The Rex Theater11/17 – Columbus, OH – A&R Music Bar11/18 – Grand Rapids, MI – Elevation at The IntersectionView All Tour Dates Today, the jamgrass juggernauts of Yonder Mountain String Band have announced their upcoming 2018 fall tour, hot off the group’s fiery performances at Northwest String Summit over the weekend. As noted by the band in their announcement, “This year is no different as we will be touring through some of our favorite venues and cities… as well as a few new ones.” For their fall tour, Yonder Mountain String Band will be joined by The Lonesome Days from October 17th to 25th and Brad Parsons from November 7th to 18th.The group will kick off their tour on October 17th at Omaha, Nebraska’s The Waiting Room Lounge, followed up by performances in Kansas City, MO; Des Moines, IA; Owensboro, KY; and Columbia, MO from October 18th to 21st. From there, the band will detour through Davenport, Iowa, on October 24th and Milwaukee, Wisconsin, on October 25th ahead of their triumphant return to Suwannee Hulaween on the 28th.After a week’s break, Yonder Mountain String Band picks up their fall tour at New York City’s Bowery Ballroom on November 7th, continuing on to Burlington, Vermont; Boston, Massachusetts; Ardmore, Pennsylvania; and Fairfield, Connecticut, in the days following. The group’s upcoming fall tour ends with a five-night run from November 14th to 18th, which will see the band hit Annapolis, MD; Washington, DC; Pittsburgh, PA; and Columbus, OH, before the tour-closing show at Grand Rapids’ Elevation at The Intersection on the 18th.Fan ticket pre-sale begins tomorrow, July 25th, at 11 a.m. (ET). You can purchase pre-sale tickets here. For more information and additional ticketing, head to Yonder Mountain’s website here.last_img read more

first_imgThe best way to advertise is to compare product features. Users are therefore not loyal to one particular presenter. More than 80% of users stated that they prefer to watch several different presenters and that they will follow the platform rather than one person. One of the main trends emerging in the Newrank report is the growing amounts of large WeChat KOL campaigns (key opinion leaders). Thus, between 2017 and 2018, the amount spent on WeChat KOL campaigns greater than 100.000 RMB jumped from 40% to 58% of the total investment in KOL. Online advertising has also undergone significant changes in recent years. Now, brands are much more likely to invest money in advertising on WeChat Moment or Douyin than on the Baid search engine. This trend is reflected in the increase in income from social networks. When it comes to the companies that invest the most in influencers, the leading ones are large internet companies and FMCG brands (consumer goods). This is mainly because these groups of companies have large budgets for promotion and invest in large campaigns. The Newrank report highlights some of the most significant trends. Influencer marketing is becoming increasingly important with an emphasis on video content and live broadcasts. Search engine advertising is expected to decline from 31% to 15% of total online advertising between 2013 and 2020. Influencer campaigns can be incredibly effective. As many as 48% of customers after the KOL campaign buy the product directly from the link provided by the influencer. The other half will decide to compare product prices at different online stores before buying. This trend reflects the fact that larger influencers tend to have a better return on investment by brands. Top KOLs are most likely overvalued, the report points out, but at least brands now have an average real return on investment in influencers. When it comes to the promotion itself, videos have twice the chance of conversion than articles. With the rise of live streaming and short video platforms, brands have the ability to diversify the format of their content. In fact, cosmetics and clothing are the categories of products that sell best with KOL recommendations. Cosmetics and fashion companies are usually smaller in scope than FMCG companies, but have a higher return than KOL campaigns. WeChat official accounts are still the main channels through which users want to hear from brands. Brands are more likely to invest in online ads because the Chinese population generally accepts them. As many as 58,4% of Chinese internet users have a positive attitude about online ads. The last category of content covered by the Newranka report is live streaming. The main reason users follow WeChat has to do with the content itself. Either it is published too often or it is not of sufficient quality. One of the main findings from the Newrank report is the extreme concentration of reviews on a smaller number of accounts and articles. In general, users from smaller cities are more likely to watch the broadcast live. Also, they are more likely to make a purchase after the transfer. The report also highlights the differences between China and the Western world, with a visible decline in interest in search engine advertising. This means that almost half of consumers are willing to buy a product based on reading just one article, with no research or comparable price on other channels. That is why KOL marketing is the most effective way to promote a new brand. Newrank, one of the largest social data analysis companies in China, recently released a report on social media. ATTACHMENT: Full report China Social Media Content Report 2019 Source / photo: WalktheChat Home photography: www.scmp.comlast_img read more

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first_img Facebook Twitter Google+ Published on March 22, 2017 at 12:31 am Some day, when the sting fades and joy overrides disappointment, you’ll sit back and reminisce. You’ll remember the feeling you had when John Gillon couldn’t miss on his way to his first buzzer-beater and 43 points. When Tyus Battle converted the game’s final shot, got mobbed by his team and you jumped off your couch. When, “I’ll never step on the Carrier Dome court again,” crossed your mind three times in the span of a month.But then as the memories flood back, they’ll come with a crippling caveat. Syracuse lost its most games ever under 41-year head coach Jim Boeheim. It lost its most nonconference games in program history. It made a postseason tournament, but not The Tournament.The Orange never lived up an incredibly frustrating concept: its potential.This season won’t be remembered positively because that promise was never realized. The unfulfilled expectations are what led to the upset, anger and pull-your-hair-out experiences. A team that beat three Top 10 opponents in the Dome should be at least somewhat competent on the road. A team ranked No. 19 preseason should do a little better than 8-6 to start the year. A team supposedly better than last season’s Final Four team should …“Whatever you hope is irrelevant. It’s what the team does,” Boeheim said. “We did not play well early. That’s what ended up costing us.”AdvertisementThis is placeholder textWith former head coach-designate Mike Hopkins’ departure for Washington the day after the Orange lost in the second round of the National Invitation Tournament, SU’s season ended with more than just a thud.While Boeheim said he’s as excited as ever for the upcoming season, it’ll take time for the bitter taste of this past one to dissipate.Boeheim said one more win would have secured the Orange an at-large bid in the NCAA Tournament. There’s no way to know for certain, but “you have a different outlook then,” Boeheim said. In that scenario, the season wouldn’t be remembered as one of Boeheim’s seven in which SU played in the NIT. The great memories wouldn’t be dragged down based on the postseason tournament Syracuse played in.But that’s not how it went down or how it will go down.“It’s life, man,” Gillon said. “You don’t always get what you want.”What you’ll want to remember is the collective exhale that Syracuse basketball could still compete after it beat Florida State handily. The “stick it to the NCAA” mentality after Boeheim won his unofficial 1,000th game. The euphoric disbelief after Gillon’s buzzer-beater beat Duke.Each time, students sprinted onto the court because they didn’t expect Syracuse to win, a testament to how low the bar fell after the team’s rotten start.The Orange never gave up, though. SU won four of its eight-straight games in which it trailed by double digits. Three of the four games it lost were by an average of five points, proving Syracuse wouldn’t easily wilt.But no matter how hard Syracuse fought, the Orange never fully delivered. The question of what could have been will forever haunt this team’s legacy.“We just didn’t maximize our potential,” Andrew White said on Saturday. “… It almost seems like the season shouldn’t be over just based on the potential of this team. But potential gives you everything to be proud of or everything to fall back and be disappointed about.“We didn’t get it done.”After the season ended, Boeheim reiterated that he made a mistake saying this year’s team had more talent than any Syracuse squad in a while. But admitting that doesn’t help the irritation that comes with missing the Tournament.And it certainly doesn’t help when thinking about all the missed opportunities: The 33-point loss to St. John’s, Syracuse and Boeheim’s worst-ever in Dome history. The 15-point loss to Boston College, the ACC’s worst. The five-point loss to Miami, the Orange’s last chance to make an impression before the Tournament.“You can’t always have that dream outcome,” White said.Considering Syracuse’s potential, this season was a nightmare. Paul Schwedelson is a senior staff writer at The Daily Orange, where his column appears occasionally. He can be reached at [email protected] or on Twitter @pschweds. Commentslast_img read more