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first_imgArcata >> Entering the 2017 season, Ja’Quan Gardner simply wanted to return to being the best running back he knows he can be after going through a junior campaign that saw him battle an ankle injury for much of the prior season.It was a welcome statement to Humboldt State players and coaches.It might have been more of a scary thought for opposing defenses who had to try and stop him.What played out was Gardner looking a lot like the No. 32 of old for the vast majority of his senior season. …last_img read more

first_imgOAKLAND — Warriors reserve swingman Patrick McCaw plans to turn down the Warriors two-year, $5.2 million offer, according to league sources, providing another twist into what one team source considered a “strange” development.The Warriors remain intent on re-signing the 22-year-old McCaw because of his upside as a wing defender, and currently remain reluctant to explore any contingency plans to fill McCaw’s possible vacancy. But the Warriors have become increasingly perplexed with McCaw, who …last_img read more

first_imgJust like the NBA Finals, we can now consider the Warriors’ running feud with Drake to be all even after Sunday night.Kevin Durant and Klay Thompson dished out some trashtalk to the rapper in the hallway while waiting to congratulate their teammates following the Warriors’ 109-104 victory in Game 2 at Scotiabank Arena.KURTENBACH: Crucial split for limping Warriors Drake, who had rankled the Warriors with … Click here if you’re unable to view the photo gallery on your mobile device.last_img read more

first_imgVeteran radio presenter and manager, and media consultant Bob Mabena was a special guest speaker at Brand South Africa’s Gauteng Provincial Stakeholder Workshop. He offered insights into sustaining good nation branding while maintaining a creative edge and an authenticity identifiable to consumers.Radio personality, media and marketing expert Bob Mabena speaks at the Brand South Africa Gauteng Stakeholders Workshop, held in Johannesburg on 8 June 2017. (Image: Brand South Africa)CD AndersonBob Mabena joined Brand South Africa speakers and other invited strategy experts at the Gauteng Provincial Stakeholder Workshop held in Johannesburg on 8 June 2017.The aim of the workshop was to help Brand South Africa stakeholders develop their roles in contributing towards building the nation brand, while finding ways to strengthen existing efforts to build a more cohesive and creative brand building standard across local, national and global platforms.Jay Matubela from Red and Black marketing kicks off the workshop, talking about how to build sustainable brands. #SANationBrand pic.twitter.com/rlPAN7El0c— Brand South Africa (@Brand_SA) June 8, 2017Brand South Africa’s general manager for marketing Sithembile Ntombela presented an extensive overview of the history and work of the organisation, highlighting its foundational pillars — Ubuntu, diversity, sustainability, possibility and innovation — around which the South African nation brand focused its communication strategy.An overview of new research projects, as well as the latest results of the various global perceptions indices in which South Africa featured strongly, were also presented by Brand South Africa general manager for research Dr Petrus de Kock.In closing through, collaborations to position SA as a competitive investment destination, we will be able to strengthen the #SANationBrand. pic.twitter.com/asjItb44Rh— Brand South Africa (@Brand_SA) June 8, 2017Creating a connection between brand and consumerOpening the workshop was Joy Mathebula, marketing strategist at Red and Black Communications, who unpacked the fundamentals of brand marketing. Mathebula spoke about the essential elements of building a sustainable brand – identifying “touch points” that built strong connections between a brand and its audience.While the creation of a strong brand identity idea was vital, Mathebula pointed out the importance of the successful implementation of those ideas. Interaction between brand and consumer was key to this, something Mathebula compared to a music performance — “Audiences have to be able to find the connection with the musician.”Messages needed to be relevant to customers and had to evolve with the times: “Brands must never forget who the message serves: the customer,” Mathebula said.Mabena: good branding is expectation [email protected]_bob tackles the conversation around the importance of building sustainable brands. #SANationBrand pic.twitter.com/NuJg1NQsrM— Brand South Africa (@Brand_SA) June 8, 2017With 28 years of experience as presenter and station manager in the radio industry, as well as founding the Endow Media & Marketing consultancy firm, where he has been managing director since 2010, Mabena understands the importance of building a strong public identity using mass media.However, he pointed out, the key to sustaining that brand awareness lay in having a strong reputation: “Marketing might be able to sell your product, but branding sells your reputation, sells the work you do to create the product,” Mabena said.Brands were built by consumer perceptions, and while companies might not always be able to control those perceptions, there were key actions to take — Mabena called them “levers that companies can pull” — to positively boost perceptions and meet customers’ expectations of the brand.Emotion, honesty, innovation and “be your customer”Emotion: The best brands, Mabena said, created dreams, aroused aspiration and sustained enduring relationships with customers through emotional pull. “Make your brand real, organic and genuine,” he said. There was a reason why some car companies seemed lifeless compared to stronger car brands that used emotion to highlight their selling points — “There is humanity to these companies.”Mabena also pointed out how individual, personal brands worked so well, citing the example of pop singer Beyoncé and her relationship with her fans. Fans felt like they were part of that brand, they were emotionally invested in the person and influential in the longevity of the individual’s brand.Honesty: Companies must look at their brand perceptions and be honest about what they wanted to communicate. Once that true purpose was found, companies needed to stick to that ideal; they also needed to be consistent with the overall authentic messaging. “Honest brands with honest promises capture hearts and minds, and then wallets,” Mabena explained.Innovative branding: Find the real reason your brand worked or didn’t work and capitalise on the strongest points, while innovating ways to overcome negative perceptions. Overhaul the touch points in your brand messaging, change and review mediums you use to communicate with customers.Be the customer: “Walking in the customer’s shoes”, Mabena explained, gave you a better understanding of your brand perception — is it viewed as real and authentic? Is it “cool”? Are you communicating the right ideas to consumers using the right channels?A good barometer for finding the “realness” of your brand was asking if what you were communicating created a positive emotional response. “If it makes you smile, then it will make your customer smile.” Ultimately, he pointed out, you should never underestimate the humanity of your public.Mabena concluded his good-natured and anecdote-filled presentation by highlighting what lessons brands could learn from a company such as Apple and the philosophy of its founder, the late Steve Jobs:Being an innovator in everything you did as an individual or as an organisation — from your products to your brand building, from your messages and the mediums you chose to communicate those messages — could make you a leader, not a follower.Source: Brand South AfricaWould you like to use this article in your publication or on your website? See Using Brand South Africa material.last_img read more

first_img“It is now time to roll up our sleeves and get down to business,” acting CEO of the GCIS, Phumla Williams in her latest opinion piece.With this year’s general elections successfully concluded, proving South Africa as a resilient, strong and vibrant democracy, it is now time to roll up our sleeves and get down to business.      The task at hand is to grow the economy and ensure that South Africans attain a decent standard of living by eliminating the triple challenge of poverty, unemployment and inequality. The nation has spoken through the ballot; the country is preparing to inaugurate the fifth democratically elected President on Saturday who will form a government to lead the country towards development.In this regard we are able to seize the opportunity as the National Development Plan (NDP) – our long term growth and development framework over the next 16 years – clearly details our course of action.The plan enables the incoming administration to focus on implementation immediately after taking office. It informs the 2014 – 2019 Medium Term Strategic Framework, which will give departments precise targets for the next five years.At the heart of the plan is the creation of opportunities and building capabilities that enable South Africans themselves to lead the lives they desire. It also enhances the capacity of the state and promotes partnerships.The plan identifies improving the quality of education, health and nutrition, skills development, safer communities and innovation as key priorities. It singles out the provision of physical infrastructure such as schools, clinics, power stations and transport and moves us away from a paradigm of entitlement to one that draws on the energies of South Africans for our own development.Government encourages all South Africans to familiarise themselves with the plan’s vision and objectives so that they can participate in its implementation. Let us engage the plan at every opportunity.We call on our youths as the future leaders to make the Vision 2030 a part of their  lives so they can help define the country they want to live in.We encourage grades 10, 11 and 12 to study the plan as this will help them with their career planning, as they will understand the vision of the country.Through our combined effort we will ensure its successful implementation. There is nothing more inspiring than working collectively to build our country.President Jacob Zuma said: “We must continue working together to build the South Africa of our dreams. Informed by the National Development Plan, we must continue to build a South Africa which inspires people to achieve greater things for themselves and for their country.”The development plan sets out ambitious goals for poverty reduction, economic growth, and transformation and job creation. The plan is in line with the New Growth Path and charts the way to faster economic growth, higher investment and job creation.It aims to create an additional 11 million jobs and reduce unemployment to 6 per cent by 2030. The plan calls for expansion of the public works programmes, lowering the cost of doing business and matching unemployed workers to jobs.The plan has mapped the route we need to follow and our performance monitoring and evaluation function will assist in keeping us on track.However, government cannot achieve Vision 2030 on its own. We require partnerships with all sectors and call upon them to support the implementation of the plan.Government welcomes the pledge by Business Unity South Africa to support the implementation of the plan. The pledge is a step in the right direction as the private sector has an important role to help us realise Vision 2030.The effective implementation of the plan holds enormous benefits for the private sector and offers predictability and new investment opportunities.There needs to be a high degree of collaboration between business and government for the plan to succeed.  Government has stated its commitment to the plan, and it is important that all sectors do the same.The development plan offers an opportunity for united action because it has the support of South Africans across the political and cultural spectrum. It allows every South African to rise above sectional interests and pull together to take our country forward. Phumla Williams is Acting CEO of the Government Communication and Information System (GCIS) Courtesy of  www.SANews.gov.zalast_img read more

first_imgA lot of people complain about being bored at work. They suggest the reason they’re bored is the nature of the work. That is to place the responsibility for your level of engagement on something external, instead of recognizing that it is internal.  How you feel about your work is a decision. The difference between work being boring and work that engages you—or even inspires you—is your willingness to bring your best self to that work.If you decide to make any project or task a passion project, giving yourself over that work, that work will not be boring. By the very nature of the energy you bring the work, it simply cannot be boring. Your effort, your energy, and your imagination are the variables when it comes to the quality of the work—and whether or not you are bored.The fact that you infuse the project with your talents and energies magically transforms something that might have been boring into something spectacular. Or maybe even better than spectacular, maybe something exceptional. It could set a new bar for what good looks like.The more challenging the project, the more interesting it becomes. If a project causes you to stretch and grow to obtain some outcome, it cannot be boring. This is true even if what you’re doing is not your favorite thing to do. The truth of the matter is much more in line with what Martin Luther King said:“If a man is called to be a street sweeper, he should sweep streets even as a Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, ‘Here lived a great street sweeper who did his job well.”The Buddhists would agree with Dr. King but say it in a different way. They would tell you that how you do anything is how you do everything.If the work is not challenging, then change the outcome to set a new standard that others will struggle to follow. Raise the bar on yourself and do work that is extraordinary. If you are bored, challenge yourself. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Nowlast_img read more