The deal comes after Genius last month extended its non-exclusive betting data partnership with the National Basketball Association in North America. Sports betting Genius Sports Group has agreed to become the exclusive live data and integrity partner of the Argentine Football Association (AFA), the sport’s governing body in the country. “It was a fundamental priority to establish an official data and statistics system for our competitions to grow revenues and expand our international audience,” AFA president Claudio Tapia said. Under the deal, Genius will have the exclusive rights to capture official live game data from 13 competitions organised by the AFA, including the Liga Profesional de Fútbol and Primera B Nacional. Tags: Genius Sports Group Argentine Football Association AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Genius is also set to go public on the New York Stock Exchange through a reverse merger with special purpose acquisition company dMY Technology Group. This will create a new publicly traded business with an enterprise value of $1.5bn (£1.15bn/€1.27bn). Regions: Argentina Email Address Genius will also be able to distribute the data – captured in stadia – to sportsbook operators around the world. “It was equally important to retain a partner that could provide vital protection from any betting-related threats so that Argentinian soccer fans can enjoy games that are fair, transparent and unpredictable.” Topics: Sports betting Genius scores betting data deal with Argentina FA Genius chief commercial officer Jack Davison added: “Argentinian soccer gains a fair and transparent return from betting on its competitions and a platform to expand its global reach. “Meanwhile, our sportsbook partners will be provided with more premium content from some of the most competitive leagues in world soccer. 12th November 2020 | By Robert Fletcher Subscribe to the iGaming newsletter The agreement will also see Genius utilise its Bet Monitoring System to monitor suspected incidents of match-fixing and betting-related corruption across the AFA’s competitions.
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