the moment when the Spring Festival entered the peak period, we should have realized that, in 2013, have really gone, for the electricity supplier, it is a history of the year. Tmall 35 billion, where the decline, vip.com flash purchase, Jingdong to recuperate, Dangdang silently a shop on the whole category of attack…… Electricity supplier of this lake is very lively!
this year, the battle has bid farewell to the past simple price war in the Cold War era, the weapons upgrade the smoke in the fire, promotion war, category warfare, logistics warfare, warfare, warfare, financial data entrance battle…… Has been upgraded, and even "killer category, big data, Internet banking has become a standard operation and so on, fighting more intense, more feeling left to the mighty wave crashing on a sandy shore, is the last laugh.
look at the following several battles fought the battle of the year:
1, flash purchase war start: Dangdang tail goods exchange and vip.com double Hui war
vigorous flash purchase war is undoubtedly a microcosm of the electricity supplier war in 2013. Sale website vip.com announced in the fourth quarter of 2012 earnings, the electricity supplier will flash sales business of all ready to, have to follow up, afraid of missing the big market. Since the beginning of 2013 to the end of March, where the customer, Tmall, Dangdang, Jingdong and other old electricity providers have launched the flash sales business, predatory clothing sale market.
industry news vip.com settled dangdang.com when it launched dangdang.com beyond all expectations with vip.com. The tail collection of flash purchase, unlike vip.com’s "buyers’mode", dangdang.com platform mode to quickly cut into the market, and after just one month, and more than and 300 big clothing off "flash purchase wars" and "double Hui war", and ultimately the formation of flash purchase pattern of North South dispute.
unfortunately, flash purchase hot start war did not last long, with the dangdang.com tail collection of flash sales eventually locked the second position, the electricity supplier pack flash purchase war soon ended, the weipinhui string Pinyin, is destined to become the pronoun of the two companies together.
2, marketing war to expand around: two electricity supplier O2O different gameplay is now
proved that, in the face of intense electricity supplier price war, the so-called "rehabilitation" is not established, and continue to upgrade the electricity supplier war more sparking.
said that if 6.18 years melee electricity supplier a major electricity supplier to stimulate morale, the "double 11" is the total outbreak electricity supplier feast electricity supplier marketing war, Tmall, Jingdong, suning.com, Dangdang, shop No. 1, all on the face of Tmall’s hot pursuit, a Jingdong with no limit "slow" advertising in reference to the Tmall speed of delivery, courier warehouse explosion, I also finally in the double 11 occupy a space for one person. Suning.com, Yi Xun, Dangdang close to the battlefield.