webmaster network (www.admin5.com) November 7th news, today’s fund industry, if you do not plan to enter the Internet seems to have been difficult to imagine. Embrace the Internet in this field be in full swing big change in the industry, the Internet giant and fund industry suddenly became Nanshenanfen, the first to eat crab Celestica fund company even eagerly gave a controlling stake in Alibaba, of course "betrothal" is enough to let the old Tian Hong fund investors.
October 31st, Taobao was approved by the Commission, becoming the first Internet fund sales institutions to provide services to carry out the business of third party e-commerce platform. The first batch of fund companies to join a total of 17, the types of funds involved in monetary funds, bond funds, equity funds, hybrid funds, etc.. At present, the fund company to provide users with an account, order, payment, management, one-stop service. Taobao.com said, according to the "securities investment fund sales institutions to carry out business management Interim Provisions" through the third party e-commerce platform, taobao.com officially received the Commission issued a letter of no objection, allowed to sell fund. Previously, a number of fund companies, Taobao shop matters is ready, just waiting for the approval by the Commission’s taobao.com. Taobao did not directly obtain fund sales license, but by the Commission to prepare for the fund sales business to provide ancillary services. For fund companies, to Taobao shop just opened its official website in the open system more than a Taobao port.
from the first line of the fund company’s flagship product, low-risk fixed income products and tools are the focus of its promotion. Especially in the balance treasure scale demonstration effect, the majority of fund companies will fund its flagship store Taobao products to promote. In addition to the monetary fund, the bond fund, ETF link funds, index funds, as well as grade a fund category is the main product of the fund company Taobao shop. Among them, Cathay Pacific Fund and Manulife TEDA fund is a new product first raised on the Taobao store. Cathay Pacific Fund Taobao’s flagship product for Cathay Pacific Internet gold debt base, the products for users demand taobao.com, buy low threshold, 100 yuan, and the main sales channels for the network of sales channels.
before the fund Taobao shop on line, there have been many people in the industry have great expectations, think Taobao stores to help fund improve the channel situation, but from the specific performance, these expectations at present is not realistic. Average day up to 500 thousand of sales, but also a year to calculate the amount of the amount of more than 100 million, such a scale for any fund companies are almost negligible." Beijing, a private person, said. A fund company’s marketing department said, see from the above fund sales is not difficult, Taobao financial platform is the most popular or fixed income products, while equity product sales are still relatively unpopular. Therefore, Taobao financial platform still does not change the fact that the stock base is difficult to sell, the contribution of the fund’s contribution to the company is not as bad as expected. < >