becheery and three squirrels. There is a certain distance from the profitability, more intense competition between the two phenomena is a high input from marketing, becheery began a television drama since 2014 have implanted becheery last year’s hot drama "W- two" world advertising implants, and the year drama "III. ten peach" still can see the figure of becheery. This contrasts with the three squirrels in 2016 alone with 9 television drama, reminiscent of the two brands in the marketing level at. But from the profit, becheery is less than three and the squirrel meet as equals. Last September, CEO announced that Cai Hongliang becheery will be closed for three years, in the end to what Biechu strokes, also to be the test of time.
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in recent years, three squirrels unlimited scenery, and finally in April 21st formally submitted prospectus prospectus, intends to land the gem.
from the prospectus disclosure of financial data on, three squirrels despite cyclamate events, "double 11" no product shipments, etc. were Tucao Christmas time and unrest, but the pace of development in the past few years has raised eyebrows.
company 2014 operating income of 924 million yuan, loss of 12 million 860 thousand yuan; 2015 operating income of 2 billion 43 million yuan, profit of 8 million 970 thousand yuan; 2016 operating income of 4 billion 420 million yuan, profit amounted to 237 million yuan. In the past three years, the company’s annual revenue growth rate is as high as 119%.
in the list of opponents, just food and laiyifen have listed, I bought the food network early listing plan, and becheery miss you in the last year has been mergers and acquisitions, and in 2016 to miss you to contribute 1 billion 126 million yuan sales and net profit of 15 million 698 thousand yuan.
pattern has become increasingly clear in the market, three squirrel said, it includes food, laiyifen and other enterprises on behalf of the line of food production and retail enterprises, online retail enterprises and I bought the food network, becheery as the representative of the three main competitors squirrel.
also from the line into the line, entrenched in the area of Jiangsu laiyifen, through more than 2000 chain stores can sell 3 billion yuan a year, such as leisure food candied preserved fruit, called giant. In October 12, 2016, laiyifen officially listed on the Shanghai Stock Exchange, opened rose 44%, shares rose to 16.8 yuan, the market value of 4 billion yuan. Laiyifen IPO >
according to its own business development, three squirrels in the prospectus asserted that the snack food will be in 2017 after the electricity supplier, and gradually entered the mature period. The market had some snacks business surface scenery bleak earnings "point of view, three squirrels regard this as the market in the enterprise caused by subsidy war the demographic dividend period, the current Internet nuts market market structure has stabilized, improve the sales price has become the industry trend.