Site copywriting planning most easily overlooked 3 main foothold!

we always think there is water your tummy, you can flex its muscles, when really to write their own copy, dumbfounded! I don’t know where to write.

to tell you the skills and not the specific writing case today, but he Yang think this is more important than actual combat skills, because this if you have not mastered the words behind, write again good also not to move your users. This is the direction of the text planning before positioning, said straightforward, like we write the end point of copywriting! So let’s put aside actual combat skills to understand the direction of copywriting;

learning copywriting best idea: first know the bottom point of writing (direction) – > summary of each end point, commonly used copywriter planning practical skills – > copy master;


and suggest that you learn the website operation idea is the same, in fact, does not understand the idea, you see more practical skills are in vain, copy to learn more so, especially for the novice may have such a feeling:

see someone a good copy of the special envy, so think in the heart, I also like to write, then every few days to see a good copywriter, so very carefully down, thought again, I also want to write this……

this process may be repeated for a long time, has been thought to have water your tummy, you can flex its muscles, when really to write their own copy, dumbfounded! I don’t know where to write;

The main reason for the

this phenomenon is not hard, but is not the way you learn, because you don’t get those good ideas and copy exactly behind the starting point is what;

of course, there are many skills in planning copywriting, which require constant practice and summary. But before that, there’s a very important thing to make clear: what do you want to solve through copywriting? That is what we are talking about today, "the end point of copywriting planning";

1. What is the end result of copywriting planning?

And we talked about

before the target user location problem, why should the target user location, because we want to know the users to locate the user portrait, where, then we can find them.

here is actually the copywriting purpose and target user group portrait positioning is clear about our work, so don’t be blind to the operation, and so on, we only know the location before we can know the direction of the copy copy in the end what should meet the needs of users, or users of our products. What is the point of interest and we have to do is as far as possible to improve planning goal and user concerns overlap, only in this way, you can copy the popular!

, for example:

such as company >

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