introduction: companies always talk about direct target users, effective communication, research user behavior, in order to meet user needs. In the mobile Internet era, we seem to be very concerned about communication and communication with users. We often think so and often do, but why doesn’t it work? What exactly is the problem?
why others have millions, tens of millions or even more users? Why the product allows users to obsession, excitement and even maishen at
enterprises are always talking about direct target users, effective communication, research user behavior habits, to meet user needs. In the mobile Internet era, we seem to be very concerned about communication and communication with users. We often think so and often do, but why doesn’t it work? What exactly is the problem?
, WeChat and micro-blog are the two major social platforms for mobile Internet, and we are all familiar with it. Let me talk about the two issues first. Now the trend is that WeChat is getting better and better, while micro-blog is down the hill. Why is that?
according to Maslow’s hierarchy of needs theory, the demand of human beings is from high to low, that is to say, when the survival and security requirements are satisfied, there will be love and belongingness, that is, the need for existence.
we are all atoms of the ordinary people, into the Internet, our insignificance is unimaginable, fragmented information makes us smaller than in real life. There is the feeling of everyone to pursue, you see micro-blog nobody is not quite lost? Micro-blog’s huge crowds of people will give us satisfaction result in frustration, so micro-blog’s comment is not the purpose, because if a malicious swearing is the only way to win attention and reply, because can scold for. Especially without real name of micro-blog, but also inspired every dark side of the heart. Now WeChat has solved the user presence problem, is based on the real world, the more true secret social platform, scripts, manufacturing each person to share all of life fall over each other and spit bad, and can’t wait to wait for the point of praise and comments, because you will often find seconds and seconds back, and you will gradually that is a good point of pain, just like not interactive content is on the content of bullying, thus we self seeking urgent, this is the information age we.
sense of existence is the basic human needs, it drives the momentum of WeChat is getting better and better, circle of friends, advertising and micro business emerge in an endless stream, but for us personally, what is the problem with WeChat?
One dimensional problem of
we get information in WeChat, the most important thing is to rely on the subscription number and friends circle forwarding, and a large number of people keen to forwarding, rather than reading. WeChat’s subscription number and service number or one to many transmission of information, for the enterprise has not interactive ability, skills and team, because the company has never made a face of millions of readers, the >