Secret Semir brand success

as a clothing brand favored by young people, Semir’s fashion status can not be shaken, has a strong brand influence. Why Semir can be so successful and has been in the clothing industry to take advantage of it? Now for you secret.

in virtual operating mode, in order to obtain the biggest advantage in the competition, cooperation between the two sides to retain their most critical functions, and other functions through various forms with the help of external forces to integrate up to maximum efficiency, synergy advantages, strong strategic alliance competition structure.

The use of




brand, market size, three


in the realization of the "two out" (i.e., the production and sale of outsourcing, franchising) situation, focus on product development and brand management. In the process of virtual operation and brand cultivation, it has gone through three stages:

The first stage:

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