Westin Hotels Resorts announces responsible wellbeing initiative

Westin Hotels Resorts announces responsible wellbeing initiative

first_imgWestin Hotels & Resorts announced the launch of Project Rise: ThreadForward, an unprecedented sustainability program that collects, processes and reweaves hotel bed linens transforming them into thousands of pairs of children’s pajamas. The first-of-its-kind pajamas will be distributed to children in need, whose circumstances can contribute to shortened and more fragmented sleep.Beginning April 16, Westin will give the gift of better sleep beyond the brand’s hotels, in cities around the world – from New York and Toronto to Mexico City and Cape Town, and will encourage guests to support by purchasing a pair of pajamas on the Westin store’s website to benefit the program.“As people integrate wellness into their lifestyle more holistically on the road and at home, giving back has increasingly become important to their overall sense of well-being,” said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels and Resorts. “Wellness is in the Westin brand’s DNA, and Project Rise: ThreadForward is evidence that we can empower the well-being of our guests and associates as well as make a difference in the communities around us.”last_img

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